Start with evidence
We review the site and current search presence before recommending new pages or changes.
Be clearer to nearby customers
Local SEO
Help people in your area understand what you do and find the right page when they search for it.
The approach
Practical help, clearly scoped.
Good local search work starts with your business, service area and existing website. We look for practical improvements to content, page structure and the information customers see about you online, including in AI-assisted search where relevant.
What customers may see
Local search has its own space.
A location-based search can show nearby businesses alongside a map, before someone reaches the usual website results. The details people see there help them decide whom to contact.
Illustrative search resultsDesktop
plumbers in Bath
Places
Plumbers near Bath
- Example Plumbing CoPlumbing repairs · BathService area and contact details
- Bath Pipe RepairsPlumber · BathOpening hours and website
- Nearby Heating & PlumbingPlumber · SomersetServices and location
Illustrative search resultsMobile
emergency plumber Bath
Businesses nearby
Example Plumbing CoPlumber · Serves BathHours, contact details and services
Bath Pipe RepairsPlumber · Serves BathWebsite and business information
These are illustrations, not live Google results or client rankings. Google explains that local results appear in Search and Maps and that ranking mainly reflects relevance, distance and prominence. Read Google's local ranking guide.
What matters
The essentials, handled well.
Make services understandable
Clear service copy and internal links give customers useful answers and help search systems interpret the site.
Measure what matters
We agree useful indicators such as qualified enquiries, search visibility and page performance.
What's involved
A clear starting point.
- An initial review of your site and search presence
- A prioritised plan for technical and content improvements, including AI search considerations
- Service and location content only where it adds real value
- A reporting approach agreed for the work commissioned
AI search & GEO
One SEO plan for changing search habits.
AI-powered answers are changing how people find businesses. We cover that within our SEO work, alongside local search and the pages customers use to make a decision.
How AI search fits into SEOCommon questions
About local seo.
How long does local SEO take?
It depends on your starting point, competition and the work needed. We’ll explain what can be fixed quickly and what needs longer-term monitoring.
Do I need a page for every town?
Usually not. We recommend a local page only when it has distinct, useful information and genuine evidence of your work in that area.
Is AI search or GEO included?
Yes. We consider visibility in AI-assisted answers as part of the same SEO work, not as a separate package. Your proposal will set out the specific priorities and scope.
See our published project examples and website advice, or browse our local service areas.
Let's talk about local seo.
Tell us what you need and we’ll come back with clear, practical advice.